They’re putting this campaign away in the manger.


Some Christians say there’s no room at the inn for a popular British bakery chain’s attempt at humor that saw baby Jesus get left out in the cold for its popular sausage roll.


To announce the sale of advent calendars ahead of the holidays, Greggs released an image of the maligned, meat-filled manger scene earlier this week, featuring the Three Wise Men surrounding the pastry-wrapped substitute for Christ.


In response, the right-wing group The Freedom Association is calling for a boycott of Greggs for their “sick anti-Christian Advent Calendar.”

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“What cowards these people are: we all know that they would never dare insult other religions!” tweeted Simon Richards, CEO of the group.


Richards added that Greggs should donate all profits to the Salvation Army, but it appears the U.K.’s largest bakery chain is only offering an apology for now.


“We’re really sorry to have caused any offence, this was never our intention,” a spokesperson for Greggs told the Northern Echo.


As of Thursday, the ad doesn’t appear on Greggs’ social media pages.

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Other images released in promotion of the event showed Santa with a beard messy with pasty flakes and a steak bake, another specialty, set out on a festively decorated table.


The chain says the calendars will still go on sale as planned and each door reveals a tear-off coupon that can be taken into a shop to be exchanged for items from the menu, such as a flavored latte, sweet mince pie and, yes, even the scandalous sausage roll.

Tags:
united kingdom
religion
christmas
holidays

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