Uber has promised to reform its corporate misbehavior. On Tuesday, the company released a long list of recommendations that it plans to adopt to avoid the workplace scandals that have recently plagued it. Uber’s chief executive, Travis Kalanick, also said he planned to take a leave of absence.
Are those changes enough?
Farhad Manjoo, technology columnist for The New York Times, argues that more needs to be done to improve Uber — and it involves us voting with our wallets. The best way to encourage a better Uber, he writes, is to not use the ride-hailing service. Instead, use an alternative. That would show how much consumers care about how the company acts.
Think about it. Uber has so far escaped any dent to its business. Its gross bookings — or the amount of money it garnered from providing rides, excluding costs — doubled last year. And in the first quarter, Uber narrowed its loss. No competitors appear to have made meaningful inroads into Uber’s market share.
That’s because the ride-hailing service is global, useful and convenient. So if you’re in a rush to get somewhere and don’t have your car, then you are probably clicking on the Uber app and requesting a ride, even if the company is struggling with sexual harassment allegations and other shenanigans.
That behavior needs to stop, Farhad says. It’s the only real way to hold the ride-hailing service accountable for its actions. Money talks, especially for a company bent on global domination.
“There’s an Uber app on your phone,” Farhad writes. “Think twice about tapping it, because if Uber remains terrible after this, we have only ourselves to blame.”
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