The Onion first ran the headline in May 2014, after a gunman went on a rampage in Isla Vista, Calif. It was published again in June 2015, after the shooting at a church in Charleston, S.C. And again that October after a mass shooting at a community college in Oregon. And again that December after a shooting in San Bernardino, Calif.
“How Many Times Will The Onion Have To Repost This Article?” HuffPost wrote after that shooting.
The Onion does not republish the story after every mass shooting. It did not appear, for instance, after 49 people were shot and killed last year at a nightclub in Orlando, Fla.
The Onion, through a spokesman, declined to comment on the recurring headline. “We believe the satire speaks for itself,” the spokesman, David Ford, said.
Like all Onion articles, the one accompanying the headline carries no byline. Onion headlines are generally composed by a group of writers and editors. Articles typically follow the headlines, though they are rarely written by the person who wrote the headline.
The “No Way to Prevent This,” headline was originally conceived during Cole Bolton’s tenure as The Onion’s top editor. He plans to step down this month.
Though The Onion is a satirical site with headlines and articles written for laughs, it has dabbled in darker territory. After the terrorist attacks on Sept. 11, 2001, The Onion ran an issue that parodied the articles that were being published by its far more serious counterparts.
“U.S. Vows to Defeat Whoever It Is We’re at War With,” one headline read.
Another: “‘We Expected Eternal Paradise for This,’ Say Suicide Bombers.”
A third: “Rest of Country Temporarily Feels Deep Affection for New York.”
Some called the issue cathartic. Others were less pleased.
The Onion also recently published a satirical trove of documents on President Trump.
The recurring “No Way to Prevent This” headline was not The Onion’s only sharp commentary after the Las Vegas shooting.
“N.R.A. Says Mass Shootings Just The Unfortunate Price Of Protecting People’s Freedom To Commit Mass Shootings,” one read.
A second struck a different, though no less caustic, tone: “Americans Hopeful This Will Be Last Mass Shooting Before They Stop On Their Own For No Reason.”
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